Eye-Catching Event Theme Logo for Florence Rhododendron Festival 2025: Driving Ticket Sales

The Rhododendron Festival is a beloved annual event in Florence, Oregon, and for the 2025 festival, the theme was “Rhodies on the River.” The Florence Area Chamber of Commerce hosted a competition to find the perfect theme logo, and as an Oregon native, I eagerly participated with a design aimed at drawing attention to this charming coastal town and boosting ticket sales.

The brief called for a logo that included the text “Rhodies on the River” and “Rhododendron Festival,” as well as imagery of rhododendrons and iconic local landmarks such as the Haceta Head lighthouse and the Suislaw River Bridge. My design incorporated these elements in a way that celebrated both the festival and the natural beauty of Florence. The final result was a bright, eye-catching logo that not only captures the essence of the festival but hopefully will attract attention from potential visitors, helping drive excitement and tourism for the 2025 event.

This design was selected as the winner by the Florence Area Chamber of Commerce and will be used as the event’s identity. Read the announcement article here.