Playful Branding for Wisconsin Association of Fairs: Establishing a Memorable Identity

For this project, I was tasked with revitalizing the identity of the Wisconsin Association of Fairs, whose previous branding was outdated and no longer resonated with their audience. The goal was to create a fresh, vibrant logo that embodied Wisconsin’s agricultural heritage in a playful and engaging way.

To achieve this, I designed a logo featuring a whimsical cow, a nod to Wisconsin's rich farming culture. The design elements were crafted to exude a fun, approachable energy, appealing to fair organizers and supporters of older generations and upcoming. Once the new identity was established, I translated this playful branding into a fully responsive website, ensuring the association's online presence was as inviting and lively as their new logo. The result was a cohesive brand that celebrates the spirit of Wisconsin fairs while appealing to a broad audience.