Impactful Portland Rose Festival Theme Design: Uniting Community Through Celebration

For the 2025 Portland Rose Festival, I had the honor of creating the official theme design, "All Together Now." This theme embodies the essence of the festival’s legacy, celebrating Portland’s rich history, diverse culture, and the strong spirit of community. The design incorporates the iconic Rose from the festival’s main branding, reimagined with a dynamic, interwoven text treatment that symbolizes unity and togetherness. Vibrant colors bring energy to the design, reflecting the festival's lively atmosphere and it’s commitment to environmentalism, volunteerism, and patriotism. The logo serves as a visual rallying point, inviting the community to join forces in celebrating what makes Portland a remarkable place to live and visit.

Project included: brand identity